Note that similar to __MKIT_PROJ_VERSION__, this value cannot be
reliably determined when outside git (e.g. distributor's build dir),
therefore must be kept inside dist source package.

Unlike version, though, user (ie. app developer, ie. mkit.ini
maintainer) most probably does not want to edit it, therefore we're
normally keeping it out of sight.

The value itself is normally just the last git commit's hash (SHA1 these
days), suffixed with ".dirty" mark if there were uncommitted changes
during build.  (Just the same as we do with semver())

If we're outside git and the hash could not be determined, that either
means the source package was mangled with or was built with older
version of mkit.  In either case, the value provided will be 'UNKNOWN'.

Some parts got a bit confusing over time, also there was repetition.

In this commit:

 *  the release fact gathering routines have been moved to separate
    module,

 *  some less useful routines have been removed,

 *  some internal interfaces have been changed to allow for more
    readable code.

MKit current version; this can be added in templates to aid maintenance
and debugging issues related to MKit.

The package name as used in distributions.

But apply at least minimal safeguards from running `rm -rf /` or
similar catastrophic cases.

Make it clear what's related to the packaged project.

Turns out that the old version has always shown the last tag available
instead of last tag available *so far*, i.e. up to the current HEAD.

This made it impossible to determine version correctly when an older
version was checked out, i.e. installing or packaging an older version
would result in broken versioning.

Add flexiblility for more specialized targets

Actually ShellCheck was *right* that the variable expansion needed to
take care of spaces in paths, but the fix (g:b68913c in ffoo repo) was
totally wrong and only broke things.

Lessons learned:

 *  *Do* run ShellCheck et al., but still **DO CAREFULLY** consider
    effects in the particular context.

 *  Too much coffee, repetitive work *and* distraction is a good way
    to ask for trouble.